#1 Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. January 2015
#2 95% of brands tweet. 82% of brands tweet 1-6 time per day. 48% of brands replied to at least one tweet per day. January 2014
#3 71% of internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter or Facebook. November 2014
#4 About 60 percent of all Internet activity in the U.S. originates from mobile devices, and about half of total Internet traffic flows through mobile apps. July 2014
#5 83% of consumers reported that they have had a "bad experience with social media marketing." February 2015
All information is provided at the CMO Council web site.