There are millions of pages for your potential customers to choose from, what makes them show up on your web site or blog page? Research tells us that the three main sources of web site traffic are …..
1. As a result from a search in a search engine
2. A link from another web site, including social media
3. A friend or associate gave them you link or business name
Because the internet is constantly changing, what worked yesterday may not work today, with the exception of SEO (search engine optimization). Quality SEO means you are producing organic search results in the search engines. And, you always want to be on the first page of search results, studies show most people don’t go past that page before clicking a link.
Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising from services like Google Ad Words or Bing Ad Words.
Now there is a way to compare your paid Ad Word campaigns with your organic search display listings - and it’s easily accomplished with a free tool.
Many businesses like to use paid ads to boost their appearance in search engines. Google Ad Words has a neat trick you can use for your web site(s) that allows you to view and compare the number clicks from paid ads against clicks from organic search results.
With this combined reporting of paid ads and organic listings you receive an entire view of your online marketing that includes discovering potential new key words and identifying new strategies in terms of who is viewing your content and what is being liked or not clicked.
Here are the steps to accomplish this powerful and comprehensive research on your business marketing.
In order to use the paid & organic report, you’ll need to have a Search Console (aka google Web Masters) account for your website, Once you have that, then you can link it with your AdWords account. While Search Console is a free Google tool, it provides quality data and tips to assist you with improving your visitor traffic from Google searches. Once you link your accounts, you’ll be able to view your organic search results alongside performance statistics for text ads in your Ad Words campaigns.
Next, Choose Fetch and make one section from the drop down box (see image below). When prompted, be sure to click the Submit To Index buttons.
Do this process four times, making one section each time. Each time you do this Fetch calls the google spiders over to read your site and store that data in the Google mother lode of data.
This is a short Glossary to understand the terms that appear in the Ad Words reporting:
Ad Clicks The number of times someone clicked your text ad when it showed for a particular query.
Ad Impressions How many times your text ad has appeared on a search results page or website on the Google Network.
Ad CTR How often people who see your text ad end up clicking it. CTR can be used to gauge how well your keywords and ads are performing.
Ad Avg. CPC The average amount you pay each time someone clicks your text ad. Average CPC is determined by totalling the cost of all clicks and dividing it by the number of clicks.
Ad Avg Position
Helps explain where your text ads rank, on average, on the search results page.