This article covers five content strategies to improve your visitor traffic. This will not happen overnight, good SEO never does. But, with your patience, it will work and your organic search results will be long lasting.
Use Ad Words To Research Your SEO Targets
Research the trends of what words/phrases are being used in search engines to define what your keywords/phrases will be. Ad Words (Google and Bing) are what people buy to advertise there products. Use that data to see the volume and expense of key words/phrases.
- Volume tells you how often the word/phrase is used in a search
- Price tells you how much a user will pay when they place an ad using that word/phrase - each time their ad is clicked. Obviously, the more high volume words will be more expensive.
One strategy is using the high volume (expensive) words to build your SEO strategy. You don’t have to pay, but when you get your SEO right then you can use the search trends to your advantage.
Once you are in your Google Ad Words account, choose TOOLS in the top menu and then Keyword Planner.
Complete the information so the best research is preformed for what you want to find.
1. a brief description for your product or service.
2. your landing page - the page of your web site or blog from which you want to base your keyword strategy
3. If you can find a category that fits pick one. Otherwise, just use ALL.
Optimize Internal Page Links (URL)
You want your page’s URL to be short and keyword rich. Avoid ugly URLs, that don’t mean much. For example, www.ezweb.company/keyword-stategy.html is much more effective than www.ezweb.company/page39.html.
I think that keyword-rich URLs are getting less and less important as Google gets better at figuring out relevancy using things like their algorithm updates. But they still bold keywords in a URL in the SERP (search engine result pages):
Use One Or Two Key Phrases Per Page
Use an appraise number of keywords on your page, but keep them focused. Using one or two key phrases per page will accomplish this. Be sure to place your key phrase above the fold - top half of your page.
Not a good idea to stuff the page with that one or two key words though.
Keyword stuffing is a search engine optimization (SEO) technique, in which a web page is loaded with keywords in the meta tags or in content of a web page. Keyword stuffing may lead to a website being banned or penalized in search ranking on major search engines either temporarily or permanently.
Matt Cutt’s, head of Google Spam Prevention Team, has an interesting blog post on stuffing keywords.
Google gives these examples of keyword stuffing:
- Lists of phone numbers without substantial added value
- Blocks of text listing cities and states a webpage is trying to rank for
- Repeating the same words or phrases so often that it sounds unnatural, for example: We sell custom cigar humidors. Our custom cigar humidors are handmade. If you’re thinking of buying a custom cigar humidor, please contact our custom cigar humidor specialists at [email protected]
Not only does keyword stuffing look unsightly, it also gives a poor user experience, as the out of context content seems unnatural to any web visitor. To get around this, keyword stuffing is often hidden so it is less obvious to website visitors. For example, websites may use white text on white background to hide the copy, alternatively they may hide text through CSS styling or positioning, or keyword stuff the metadata and alt text. The hidden keywords are still visible to search engines, however they are likely to penalize sites who adopt these methods. Search engines taking a dim view of the practice and are likely give a lower, not higher, search ranking.
The easiest way to avoid keyword stuffing is to create rich content that will be useful to the end user, that reads naturally.
Build Quality InBound Links
Inbound links are links from pages on external sites linking back to your site. Inbound links can bring new users to your site, and when the links are merit-based and freely-volunteered as an editorial choice, they're also one of the positive signals to Google about your site's importance.
Other signals include things like Google’s analysis of your site's content, its relevance to a geographic location, etc. As many of you know, relevant, quality inbound links can affect your PageRank (one of many factors in that ranking algorithm). And quality links often come naturally to sites with compelling content or offering a unique service.
So how can you engage more users and potentially increase merit-based inbound links?
Create unique and compelling content on your site and the web in general
Start a blog: make videos, do original research, and post interesting stuff on a regular basis. If you're passionate about your site's topic, there are lots of great avenues to engage more users.
Teach readers new things, uncover new news, be entertaining or insightful, show your expertise, interview different personalities in your industry and highlight their interesting side. Make your site worthwhile.
Participate thoughtfully in blogs and user reviews related to your topic of interest. Offer your knowledgeable perspective to the community.
Provide a useful product or service. If visitors to your site get value from what you provide, they're more likely to link to you.
Start Page Title With Keyword
You don’t always need to start your title with your target keyword. But if there’s a keyword that you’re campaigning for, make sure to put it towards the beginning.
For example, let’s say your site is selling red wagons.
Red Wagon For Kids
Toys for Kids, Durable Wagons
Need Improvement Titles
Shop Here For Red Wagons
Online Store With Kids Toyss