All websites, that are owned not rented, are in one of three phases of website marketing. Once you know your phases then you can expand the characteristics that will improve your marketing results.

SEO, Search Engine Optimization, is essential to making your website visible in search engine results.

Conversion Rate Optimization, CRO, is the degree of success that is accomplished when a website visitor takes action on one of your web pages.

Statistics website owners need to consider ….

"Only about 22% of businesses are satisfied with their conversion rates."
~ Econsultancy, 2016

"Using videos on landing pages will increase conversions by 86%."
~ Wordstream, 2018

"90% of searchers haven’t made their mind up about a brand before starting their search."
~ Status Labs, 2018

"For every $92 spent acquiring customers, only $1 is spent converting them."
~ Econsultancy, 2016

Every website requires a website hosting service. Time to get up to speed on how to shop for the best website hosting service.

Exactly, what does it mean to host a website. We are going over 10 fundamental features that you want to have in your website hosting service. The ones we review include WordPress.com, GoDaddy, Wix, Squarespace, Hostgator, Dreamhost, Inmotion, Blue Host, and Siteground.

For example, which is the most expensive web hosting service to host your WordPress site?

How can you sell products on your website without using a shopping cart and will your website host charge you per sale?

When you have listened to this podcast you will have the 10 fundamental features you need in a website host and how to look for them.

This podcast session covers five significant silos that, as a website owner or online marketing service, you must be prepared to integrate into your marketing plan.

Silos are not a bad thing in online marketing, but knowing about them means being educated on the landscape that holds your target audience.

Below are the links discussed in this session.

Google Webmaster Tool
https://www.google.com/webmasters/
https://www.youtube.com/channel/UCWf2ZlNsCGDS89VBF_awNvA

Structured Data Background
https://developers.google.com/search/docs/guides/intro-structured-data
https://www.google.com/webmasters/markup-helper/?hl=en

Structured Data Test
https://search.google.com/structured-data/testing-tool

The key to understand before getting started, new potential customers do not know your business name. Hence, those new potential customers are not using your business name to conduct a search in Google. How are you being found today in Google searches? Are you happy with those results? Do you want to learn DIY SEO methods that are proven to be successful?

This podcast drills down in the study of SEO, Search Engine Optimization, mechanics. We are examining how to improve your SEO skills with specific methods. We will leave the centralize or decentralized conversation of the Internet for another podcast. The core of SEO work is boosting your ranking and visibility in Google search results.

SEO is an ongoing process of associating key words and concepts to your web pages; this is also referred to as content marketing.

This image is discussed in the podcast with examples from a web page of the "head" section (click here).

Let's talk about what it means to own your business website and what benefits that will bring to your business.