Content Marketing Services With Digital Media

Research: Social Media And Video Last Updated 1 June, 2015

This video research will give you some serious evidence to consider.

Ever consider the value of adding online video as part of your marketing tool set?

Keep in mind that you have 10 seconds to capture the attention of the viewer. Visible Measures research is showing that 20% of your viewers will click away from a video in 10 seconds or fewer.

#1 According to the Online Publishers Association, 80% of Internet users recall watching a video ad on a website they visited in the past 30 days. It gets even better. Of that 80%, 46% took some action after viewing the ad. In fact:

- 26% looked for more information about the subject of the video
- 22% visited the website named in the ad
- 15% visited the company represented in the video ad
- 12% purchased the specific product featured in the ad

#2 Of all viewers who watch online videos, 64% are more likely to buy a product on an online retail site. In addition, visitors who view videos stay on the site an average of 2 minutes longer than those who don’t view videos, comScore says.

#3 An Australian real estate group reports that real estate listings with videos receive 403% more inquiries than those without videos. In other words, real estate ads with videos generate quadruple the leads of those without videos.

#4 Forbes Insight is reporting that 59%, of senior executives would rather watch a video than read text. About 65% of those who view a video click through to visit the vendor website, 50% look for more information and 45% report that they contacted a vendor after seeing an online video ad.

#5 in 2010 the Forrester Marketing group surveyed businesses and found that when marketers included a marketing or explainer video in an email, the click-through rate increased by 200% to 300%.

Online Video Streaming: new trend of attending a funeral

Mourning through a monitor: Watching funerals streamed online grows in popularity

More and more undertakers are offering webcams at funeral services so friends and relatives can take part in the ceremony without being there in person.

The increasingly far-flung and global nature of modern society has seen demand for video-streamed services soar.

North East Lincolnshire Council has announced plans to allow funerals to be filmed on a webcam and then broadcast securely.

Council bosses say the services will be sensitively filmed from the rear of the chapel so as not to intrude on personal grief.

Councillor Ray Oxby said: 'We have installed this following feedback from local people about what they want from a modern funeral and in particular to cater for family members that live away and would find it difficult to attend.

'I am sure the improvements will... provide the extra choice and facilities for families and friends to make the final tribute a more fitting one.'

The service was pioneered by a Midcounties Co-operative Funeralcare home in Banbury, Oxfordshire, but undertakers throughout the country are now providing the service.

The first person to use the service was Claire Gledhill, who has relatives in Spain and the U.S. who wanted to pay their respects to her mother Jean McStocker.

Claire, from Banbury, said: 'Using the web link my family in the USA and Tenerife were able to join us at the funeral of our mother.

'It was a wonderful way to embrace our mother, be with each other in our time of mourning and rejoice in a wonderful woman’s life. It was so important to us to share the ceremony, making it a true family experience.'
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Research: social media - how it helps grow a business

We’ve all heard about the importance of social media marketing. But if you think good social media eliminates the need for a great product, great customer service or other traditional marketing, think again.

Vaynerchuk helped grow his family business, Shoppers Discount Liquors in Springfield, NJ, from a $3 million retail store to a $60 million success story. And he says social media was only part, though a very important part, of the process.

As Vaynerchuk recalls, it didn’t start with a video blog or the trendy social sharing so often talked about today. It started with good old fashioned sales and customer service.

He explains:
“That was done through operations. That was me on the floor selling more. Then the website kicked in the momentum in 2000, 2001, 2002. Then search marketing 2002, 2003, 2004. Then kind of like just fixing, getting better at it in 2004, 2005. And then in 2006 started Wine Library TV which took it to the next place. And the reason it gets so much credit, even from me, is I went from spending millions of dollars, right? To spending no money, and using these new tactics, which is why I knew they would work for big brands.”

And herein lies the real power of social media, Vaynerchuck argues. Far from the only tool at an entrepreneur’s disposal, it is one of many, he says.

After spending plenty on rebranding, eCommerce, TV commercials and ads in the New York Times and Wall Street Journal, social media was something new.