As a business owner you have a web site and/or blog so that you ....
1. obtain new customers
2. expand your potential customer base
3. spread the word about your products and services
To help you understand the many options you have for promoting and distributing your online content:
- Paid media - Advertising on social media networks - Native advertising - Paid content discovery services - Pay-per-click - Retargeting
- Earned media - Blogging - Outreach and PR - Social media strategies - SEO
- Owned media - Your media content - Your digital footprint (marketing channels you created)
You put so much work into your content that it’s a shame to see it relegated to the archives of your blog. This is where repurposing comes in. By repurposing your content for a new site or medium, we give it new life and expose it to more new readers. The big question you’re asking now, is "Where are the best places to repurpose my content?"
5 Top Choices For Content Repurposing
You already have your content in the 'popular' social marketing networks. What else can you do? Five ideas to place your content in new places....
The premiere site for content related to growth hacking and startup marking. Their guidelines define their community as one that is for the growth obsessed to connect and get inspired. If your content fits this mantra, GrowthHackers.com is smart place to cross-promote your content. You will only need to submit a link and URL for the post you are looking to promote.
Exists to “enable great content and people from the world of inbound marketing to get noticed.” With a free account, you can easily post links to great blog content by simply submitting the title and URL of the post. However, you should be careful. Their guidelines are some of the strictest we’ve seen.
Most people don’t know or don’t take advantage of the fact that Google+ allows for 100,00 characters in each post. Considering Google+’s already high propensity for search performance, this is probably an advantage that you’ll want to take when it can work for you. Consider reposting a shortened version of your blog post (or the entire post itself) right inside of Google+.
When it comes to podcasts, iTunes is the clear winner. Consider a weekly show that regularly features discussion about some of your best content via audio or video.
makes it easy with their simple online tool to convert your blog into an eBook. One of the biggest challenges with ebooks is making them. For some of our first ebooks, you can do it the old fashioned way, using Microsoft Word and Adobe InDesign. That process will work, but it's cumbersome and frustrating. You can easily convert your blog (using an RSS feed) to an ebook with a few clicks. With their extensive theme library, Papyrus will even make your design process a cinch.
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