Traditional Marketing- That is the “old school” marketing, where you are putting out flyer, billboards, pens, trinkets, banners, etc. The old way of introducing your company to the world. While this is still relevant and may get your brand noticed, content marketing is what gets them talking with you.
Content Marketing- That is the Social and Information sharing, a more interactive marketing. More common today. That is Whitepapers, and Case Studies, and Social Marketing articles, and polls, and data source information, and everything possible to interact with your prospects or customers.
While I think there is still a need for traditional marketing, I feel like marketing in the B2B space is moving more towards content, because they’re discovering that buyers want to be more engaged and knowledgeable of who they’re purchasing from and what they’ve done for others. Instead of picking a company purely because they have a funny ad with a duck (Aflac), we are picking companies because we heard of some success stories from similar businesses that have benefitted greatly.
Here are the Wikipedia definitions of Content Marketing:
Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc. Content marketing is focused not on selling, but on simply communicating with customers and prospects. The idea is to inspire business and loyalty from buyers by delivering “consistent, ongoing valuable information”.
Last Updated 10 August, 2015
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