These 10 content marketing facts in 2018 will help you improve your online marketing strategy and search engine optimization methods.
Google uses personalized searching and so do Bing and Yahoo. This means the search engine considers info about the user, at the search time, such as their location, search history, demographics, or interests.
Source: SEO PowerSuite
Keyword rankings are the most sought-after achievement in the world of search engine optimization (SEO).
Source: Search Engine Land
Organic rankings always equate to higher quality traffic that is much easily converted to a lead or sale.
55 percent of teens and 40 percent of adults use voice search daily and voice search is growing faster than type (keyboard) search.
With rise of voice searches, more than half of searches come from mobile devices,
mobile-friendliness is now a ranking factor.
Search engines can easily associate mentions of a Brand in content and use them to determine a site’s authority. This development means no back linking is necessary.
Rich snippets and schema markup, or data structure, is a very useful SEO (search engine optimization) tool.
Most overlooked SEO opportunity is not optimizing images in content.
Top effective content marketing strategy is publishing compelling titles, title tags, and meta descriptions on all web pages and/or posts.
50% of all homes in the U.S. are podcast fans, and 112 million people (40% of the U.S. population) have enjoyed a podcast (up from 36% last year). Sixty-seven million people listen to podcasts at least every month, and 42 million listen to podcasts weekly.
Establish the voice of your Brand.
Write what you know and less is better. Don’t try to be everything to everyone and don't try to tick off all the boxes at once.