Online Marketing Research Last Updated 1 October, 2015

Tuning Your Digital Intelligence

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This information provides research using techniques of content marketing.

Over 25 links that will help you increase your skills of online marketing since you will be operating with factual research and not hyperboyle.

Discover how to shape your content so that you help consumers make a decision instead of driving them away.

Questions and topics include the following:
1. What is Content Marketing?
2. What influences Consumer Decisions
3. Three Effective Content Marketing Strategies
4. Three Content Marketing Tips
5. Improve Your Understanding Of Social Media
6. Common SEO Mistakes & Resolutions
7. Work Smarter, Not Harder
8. Blogging Essentials
9. Content Marketing Weekly Checklist

Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.

Get your free copy of the Handbook To Content Marketing for web site owners and bloggers.

Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.

Content Marketing Research: what influences consumers decisions most?

Content marketing research shows that quality core content is a key to successful online content marketing. In this study 73% of respondents said they would make a purchase from a brand that regularly gave them useful information in their advertisements.

Today, digital platforms and social networks have changed the relationship between brands and consumers. Consumers have more choice than ever before and are engaged even in creating content. Reaching and engaging these new, active and connected consumers—Generation C (YouTube Generation), is a constantly evolving challenge. However, for brands that embrace this challenge, it is also an opportunity to bond with people more strongly than ever.

A six-month survey (full report here) interviewed nearly 2,500 consumers who’d recently purchased products in the auto, beauty and smartphone categories.

Here is a list of the top ten “points of influence”:

- Word of mouth (74%)
- Retailers and store visits (69%)
- You Tube – how-to videos, product visualization, entertainment (64%)
- Twitter (61%)
- Company/brand websites (59%)
- Facebook (56%)
- Pinterest (56%)
- Newspapers and magazines (55%)
- TV and movies (51%)
- Search (51%)

New consumers are looking much more substantially than they have in the past to media to match the purpose with which they lead their lives. More than ever, this perspective helps them fulfill their needs, passions and interests. The new driver of consumer purchasing is purpose - the days of impulse buying are over. Consumers select brands that engages them on their passions and interests 42% more often than just making a purchase based on impulse.

Content Marketing: How does it work?

Improving Your Marketing

Content Marketing Outpaces Traditional Marketing

Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

I have always considered myself a web developer. But, for over a decade I have been providing all the services of a marketing agency - much more than just web design. Last week, I transitioned my business into a Content Marketing Agency, which is a more accurate fit of the services I have been offering to my clients for years.

"Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them."
~Steve Jobs

Case Study

One way to measure the quality of content is to see how long it takes to get displayed organically on the first page of search engine results. In my experience, within five months you should have at least two different key terms displaying your content.

This client, before they hired me, had no web site and zero online presence for this business. There was no Facebook or G+ account - you get the picture.

Today, six months later, they are listed, as an organic search result, on the first page of Google, Bing, and Yahoo (see the table) for web page content, blog content, and a video channel I setup. These search engine results illustrate the power and benefits of content marketing techniques.

Content Marketing Results

The specific key terms that achieved the marketing objectives in six months are shown above.

Those phrases include three main topics related to the business: 1) home business with NON GMO food, 2) home business of health and fitness, and 3) NON GMO food consultant.

When you visit this home business opportunity web site you'll find pages filled with content that helps to educate and inform her visitors. Plus, her blog contains a different set of quality work at home content that fulfills specific marketing objectives. It takes time and passion to accomplish content marketing and this client is a shining example of success.