Online Marketing Strategies - 21 Steps

Online Marketing Strategies - 21 Steps

These are 21 true and tested action items to take in the first 30 days of publishing your web site or blog, to receive more beneficial exposure from search engines. One benefit if following these steps s that you get your web reputation off to a good start and you have a monitoring system in place.

1. Social Media Sharing Buttons
Be sure you have these placed on your web site and/or blog so visitors can easily share your content with their family and fiends network.

2. SEO - Professional Approach
Be sure that your pages or blog template is setup with proper SEO techniques. This includes keywords above the fold, using font emphasis when appropriate, proper description and title tags, along with indexing your site at Bing and Google. Once you publish your site, the more you change the links on the home page - there diminished attention Google will pay to ‘em.

3. Text Links
Use key words as your anchor links to a page with relevant data about that word/phrase.

4. Google Ad Words
Research the quality and high volume keywords and phrases you want to use that will attract the targeted audience you are after.

5. PageRank
Find your existing PageRank and monitor it:

6. Page Titles
Start the tile with a keyword or phrase or at least use it in the title. Make a unique title for each page.

7. Page Description
Use keywords in your page description. Don’t use the same description over and over. Have a unique focus for each page using specific keywords.

8. Page Link On Your Site
When you make the file name for a page, use the title for SEO and consistency.

9. Pictures On Site And Blog
Be sure to use the ALT tag properties to place a description with each picture.

10. Page Content
Generally speaking, the more content on a page, the better it will rank. Over 2,0000 words may be too much. Less than 750 may not be enough. Don’t stuff your page with keywords or phrases. Use relevant content that describes your products and services.

11. Google Analytics - Setup Web Site
Be sure to get a unique tag identification tom Google Analytics for your web site and plug it into the template. This will mean you have some good tracking of visitors and what they are doing.

12. Google Analytics - Setup Blog
Same was the web site, plug in the unique Google Analytics tag for your blog so you can track visitors.

13. Setup Social Media Accounts
The four you must get started on are Facebook, G+, Twitter, and LinkedIn. Depending on your business, others may be necessary too. When creating your account, use the same SEO content that you use on your web site. Reach out to the people you know to connect or friend them.

14. SEO Social Media Accounts
Carry over the description info and keywords from your web site to these accounts.

15. Links In Social Media Accounts
Be sure to include links to your web site and blog in your social media accounts.

16. Index Your Web Site
Use Google Webmaster and Bing Webmaster to index your site which will verify the site map and also to FETCH the content.

17. Index Your Blog
Use Google Webmaster and Bing Webmaster to index your site. On some blogs this is a tag you get from Google and Bing and then insert in the header.

18. SEO Blog Template
Be sure to insert a description tag and title tag in your blog. there are different ways to do this depending on what bog service you are using. Ask Us.

19. Video
Create some video about your business and post it on YouTube and Vimeo. Include your URL in the description. That will make two high quality inbound links to your site. Youtube is a very popular search engine. You can easily create video these days on a smart phone, no need for complicated and pricey software.

20. Start Content Creation
When you post in a social media account, use the natural link instead of a shorten link in your social media post. Include photos whenever possible and be sure to complete the ALT tag as we mentioned above.

21. Content Cycle
Use you blog post to then post in your social media accounts (Facebook, G+, Twitter, LinkedIn) and then you are receiving 500% output from your quality content. Be sure to SEO your blog post and use hashtags in your social media accounts to label and distinguish your posting.