The making and publishing of tutorial videos is an excellent online marketing method used by entrepreneurs and business owners.
This type of video can lend its self to being longer; on average 4 to 5 minutes. But some are even longer. The advantage to the video viewer is an educational experience that enriches them with learning a feature or benefit of a product, service, or method.
For example, you have a new product, what is the best way to promote it? A short video that 1) explains how to use specific benefits/features of a product or service; and 2) informs the viewer what problems this product/service will solve.
It’s all about the timeless marketing method - present a problem and then demonstrate how your product provides the solution. Trends speak highly of videos as the optimized delivery method.
The best marketing solution mean education; help the viewer to learn something specific, at the end of the video they are left feeling more knowledgable.
Another important aspect is plugging your Brand in your video. At the end of the video place a slide containing your website, phone, and maybe your photo along with an email email address.
3. Optimize the potential number of video views
People seeing your video, but not understanding it, means your video is in the wrong marketing channels and websites.
Place your tutorial videos where your target audience will travel. In other words, if your tutorial is for a tool that helps carpenters in wood work, then place the video in social media channels and websites where wood working carpenters frequent.
As we saw with Jenco Designs tutorial videos on Affinity software features, there is a untapped potential in the tutorial video marketing place where knowledge transfer creates an instant bond between video actor and video viewer.
Steu Mann has been consulting clients in web development, online marketing, and supplying digital media for over 10 years. You can send hime an email here.