Tutorial Video Marketing

Tuning Your Digital Intelligence

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The making and publishing of tutorial videos is an excellent online marketing method used by entrepreneurs and business owners.

This type of video can lend its self to being longer; on average 4 to 5 minutes. But some are even longer. The advantage to the video viewer is an educational experience that enriches them with learning a feature or benefit of a product, service, or method.

For example, you have a new product, what is the best way to promote it? A short video that 1) explains how to use specific benefits/features of a product or service; and 2) informs the viewer what problems this product/service will solve.

It’s all about the timeless marketing method - present a problem and then demonstrate how your product provides the solution. Trends speak highly of videos as the optimized delivery method.

55% of people consume video content thoroughly.
HubSpot, 2016

The best marketing solution mean education; help the viewer to learn something specific, at the end of the video they are left feeling more knowledgable.

47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.
Deman Gen Report, 2016

Why Do Tutorial Videos Boost Marketing Campaigns?

Let’s take a look at a graphic software program. Affinity has come with two amazing comprehensive software programs: Designer and Photo. Both are available for a fixed fee, not a subscription fee like Adobe Photoshop or other Adobe Illustrator.

Remember the day when you could buy a software program for a fixed fee? Nowadays the big companies want you to buy a subscription instead and you never own the software or install it on your computer. That’s right, you are a permanent software renter.

Do you rent your stove, bike, or laptop? Then why do we put up with renting software?

Affinity came out with these two excellent programs, which you can own, containing features that rival Photoshop and Illustrator.

One creative entrepreneur at Jenco Designs creates tutorial videos that demonstrate features in Affinity software that will enhance graphic skills for designers, corporate media specialists, and home business owners. These learning videos provide in depth learning in a matter of minutes with is the marketing magic of tutorial videos.

It gets better, tutorial videos like these are free to use.

Tutorial videos are the potent marketing method they don’t teach you in school, but should. Jenco Designs is the perfect example of this strategy.

Below is their video and the text introduction to it.

This short video is about how to create offset paths in Affinity Designer. Offset paths are a powerful tool that designers use to create exact duplicates of a vector object shape and then use these duplicate as individual vector objects. With the ability to create an exact size for your offset, you've have a powerful tool to create fantastic eye catching layers in you digital art. Creating offset paths in Affinity Designer is quick and it's easy. I show you how to setup the keyboard shortcut and with one click you are ready to create offsets for any object, shape, text, or line. Offset paths are one of the secrets that designers use to create stunning computer graphics.
Jenco Designs

Three Major Perks

As I watch that video, I see the perfect application of using video for marketing with three amazing viewer benefits …..
1. It teaches a skill used in multiple platforms - digital media (video), paper (brochure), online (web pages), and ads (paper or online).
2. I said this already, but worth saying again…. tutorial videos are FREE
3. Learning videos fulfill a deman that people are thirsty for, “4 out 5 consumers think demo videos are helpful.” ~ Hubspot

Statistics Show Perceptions Of Video Marketing

By learning how to provide integrate videos into your marketing tool bag, you will be better equipped to connect with people who enjoy digital learning.

As a video producer, the skills you have in making videos can be utilized by software companies, entrepreneurs, and other business owners who need to present to their target audience specific material to explain the benefits and features of their products.

According to OptinMonster.com in early 2018, businesses using videos achieve a 54% increase in brand awareness. And a whopping 94% of businesses interviewed see video as an effective tool.

At Wyzowl, there are some impressive numbers about videos that include these two points: 1) 84% of consumers have bought something after watching a video; and 2) 91% of consumers have watched a video that explains something.

Three Steps To Setup Success With Tutorial Video Marketing

1. To provide some real-time analysis on your video audience be sure to install Google Analytics on your web pages and/or YouTube account. As time goes by you will be able to drill down and better understand what actions website visitors are taking around your videos. Some questions you want to review are …

What video was watched more often?
What was average length of time a video was watched?
How did the user find the video?

By focusing on those three questions you will begin to have a more clear picture about what needs to be adjusted in your tutorial video campaign.

2. Set the learning expectation at your video on every video view.

This is easily accomplished by Its important to remember, presenting a slide at very start of the video showing the problem and then the solution in another image. For example, one picture is a vacant lot and beside that photo is another photo of a newly completed home. Or another example, is a before and after photo of landscape work.

Below is header slide of Jenco Design tutorial video showing the text design skill demonstrated in the tutorial video.

Video Slide Of Learning Potential

Another important aspect is plugging your Brand in your video. At the end of the video place a slide containing your website, phone, and maybe your photo along with an email email address.

3. Optimize the potential number of video views

People seeing your video, but not understanding it, means your video is in the wrong marketing channels and websites.

Place your tutorial videos where your target audience will travel. In other words, if your tutorial is for a tool that helps carpenters in wood work, then place the video in social media channels and websites where wood working carpenters frequent.

Summary

As we saw with Jenco Designs tutorial videos on Affinity software features, there is a untapped potential in the tutorial video marketing place where knowledge transfer creates an instant bond between video actor and video viewer.


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Steu Mann has been consulting clients in web development, online marketing, and supplying digital media for over 10 years. You can send hime an email here.