Video Marketing Research

Tuning Your Digital Intelligence

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These are 15 facts on videos from credible sources to help you improve your online marketing strategy.

53% of smartphone users feel more favorable towards companies whose mobile sites or apps provide instructional video content.
Source: Google

46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company.
Source: Stanford Persuasive Technology Lab

85% of the US internet audience watches videos online. The 25-34 age group watches the most online videos, and adult males spend 40% more time watching videos on the internet than females.
Sources: comScore and Nielsen

64% percent of consumers make a purchase after watching branded social videos
Source: tubularinsights

Video drives a 157% increase in organic traffic from SERPs (search engine result pages).
Source: brightcove.com

Almost 50% of internet users look for videos related to a product or service before visiting a store.
Source: ThinkWithGoogle

Blog posts incorporating video attract three times as many inbound links as blog posts without video.
Source: moz.com

By 2020, online videos will make up more than 80% of all consumer internet traffic (85% in the US).
Source: Cisco

YouTube is the second most trafficked site, after Google.
Source: Alexa

One minute of video is worth 1.8 million words.
Source: Forrester Research

55% of people pay close attention when consuming videos — more than all other types of content.
Source: HubSpot

Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.
Source: Wirebuzz

Shoppers who view demo videos are 1.81 times more likely to make a purchase than non-viewers.
Source: Adobe

65% of executives have navigated to a vendor’s site and 39% have called a vendor after watching a marketing video.
Source: Forbes