The accessibility, reliability, and cost effectiveness of email makes it an affordable marketing tool for small and large businesses in reaching individuals and in business to business (B2B) marketing.
According to the Direct Marketing Association (DMA), in 2019, for every $1 you spend on emails marketing, you can expect an average return of $42.
Recent research reports that 87% of marketers use email marketing to distribute their content (Content Marketing Institute, 2019). Email is the third most popular marketing resoource, close behond social media at 91% and a company website at 89%.
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