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Marketing Research - who uses social marketing and 4 traits of facebook users

social network user research

This research is made available through PEW Research, a non-profit organization.

#1 As of September 2014:

  • 71% of online adults use Facebook
  • 23% of online adults use Twitter
  • 26% use Instagram
  • 28% use Pinterest
  • 28% use LinkedIn
Fully 40% of cell phone owners use a social networking site on their phone, and 28% do so on a typical day.

Here are some strictly Facebook statistics ....

  • #3 Facebook users are more trusting than others
  • #4 Facebook users have more close relationships
  • #5 Facebook users are much more politically engaged than most people
  • #6 Facebook revives “dormant” relationships