Content Analysis & Monitoring

We are going to view and go over tools that will help you plan your content, create your content, and keep your content up to date. After all, quality content is the key to SEO success.


Google Keyword Planner

This is the place to start researching the terms that you want to use on your SEO strategy. We have discussed hot to do this as it relates to improving visitor traffic here.

Google Alerts
Gives you an alert when new content on a given topic is posted on the web. When you are logged into your Google account search on ‘Google Alerts.’ You will see some suggested alerts or you can customize an alert.

Google Alerts

Google Trends

You can search by a specific time period, a specific geographic area, specific categories, or in a distance area (web or images or news).

Google Trends

BuzzSumo
Analyze top performing content on the web. The Most Shared search lets you find the most shared content for any topic or domain. You can even analyze Facebook data.

BuxxSumo to analyze searching

FollowerWonk
Who are you looking for? Whether it's new talent, customers, or just friends, they help find whom you're after. You can also do some serious drilling into Twitter traffic.

Open Site Explorer
Open Site Explorer is an optimization tool which is actually a search engine for inbound links. It is a tool developed by Moz.com that helps you track the links leading to your website.

Screaming Frog
The Screaming Frog SEO Spider allows you to quickly crawl, analyze and audit a site from an onsite SEO perspective. It’s particularly good for analyzing medium to large sites, where manually checking every page would be extremely labour intensive (or impossible!) and where you can easily miss a redirect, meta refresh or duplicate page issue.

SEMRush
Get insights into your competitors’ strategies in display advertising, organic and paid search, and link building.