Video marketing is a fairly straightforward method to create digital media that will enhance your business reputation; it’s also regarded as one of the most effective online marketing techniques available.
I have been making videos for almost two years now for clients. The shortest is about one minute with the longest video about six minutes. All include custom music that I have purchased from a qualified supplier like POND5.
#5 Place video in client channels and/or web site when appropriate
There are a several qualified sites that have significant traffic and produce quality links to your site.
Those places include vimeo.com, youtube.com, along with social media sites. There is also a new site being established at real.video.
Video enhances the appeal of your web pages(s). When you place a video from one of those quality sites on your website, and the video content matches, is revenant to, your web page content then you are creating a high value inbound link - which is important to the SEO of your website. Conversely, placing a video on your web page that is jus funny or has no relevance to your website detracts from your SEO effort.
Today cellphones have improved cameras and ability to capture 4K video. There is an app I use called ProCam that turns my cell phone into a 4K video maker. The setting to use in that app is 30 FPS (frames per second) or 25 FPS. At time of this writing 4K is the gold standard for video. Its easy to see the quality of crystal clear 4K video when comparing it to an older video on Youtube. On most video channels, when you see “HD” that means high definition, they are saying that the video material is 4K or that the device, perhaps a monitor, is capable of showing 4K quality material.