Krea

We see AI as a new medium that lets us express ourselves through any format: text, images, video, sound, and even 3D. Such a medium needs better, smarter, and more controllable tools.

Our engineering and research often goes unnoticed. Beyond designing delightful and intuitive interfaces, we spend countless hours deploying, monitoring, and optimizing AI models to enhance our product experience and developing custom techniques to improve the quality of our outputs.

Many companies build AI systems from scratch and then hope to figure out how to build products on top of them. We have worked differently since day 1: first, we listen to our community; then, we build products for them using the latest advances in AI; finally, we optimize our infrastructure and the underlying models to give our users the best experience possible. It is only once we have succeeded at these points that we consider that we've “earned” the right to do our own research.

With this in mind, we have started the Krea AI Research Lab, where our main areas of research interest are aesthetics, controllability, and hyper-personalization.

Our vision for Krea goes beyond images, videos, or 3D alone. We're designing the tools, building the infrastructure, and researching multimodal AI systems capable of generating immersive environments in real-time. Think of it as creating and shaping entire digital worlds, like a videogame.