Let's walk through a few aspects of how an article strategy that will benefit your business.

Articles will contribute to building the online reputation of your business.

Search engines display business listings in search results by the strength of the online business reputation. The more quality content you have on your website, will build your business value, as determined by search algorithms.

OVERVIEW

THe article process is commonly called Content Marketing and SEO, Search Engine Optimization, and has proven to be critical to improving how people, who don't know of your business name, are able to see your website listing in organic search results.

From my experience in doing website design and SEO for the last 10+ years, I am strongly confident this article strategy will enable your website to be found by ADDITIONAL new potential customers.

BENEFITS TO YOUR BUSINESS

These are five specific benefits to you by upgrading your website with this article strategy.

1. SEO IMPROVED: the articles enhance your existing business reputation in the eyes of search algorithms.
2. INCREASE IN SEARCH ENGINE RESULTS: the articles must be researched and written using SEO methods to expand the understanding of your business services, thereby producing higher ranking results, search listings as organic search results.
3. NO ADVERTISING: there is a one time fee to research and write the articles with SEO techniques. The articles will act like advertising, but there are no ongoing advertising fees. Articles done using SEO and written in an educational manner, satisfy required variables which are components of Google search algorithms. These type of content marketing will boost your SEO rankings because they upgrade your current SEO level.
4. MORE VISIBILITY IN SEARCH ENGINES: upgrading your website with articles will produce measurable results that include: A) New search engine results that do not exist today; B) More potential customers will find your business due to improving organic search results for your business; and C) These new search results apply to all search engines: Google, Bing, Yahoo, and Yandex.
5. PERMANENT MEDIA: the articles become embedded in the search engines. Advertising works only when you pay the ad fee. These articles promote your business 7/24/365. This strategy of adding articles is a proven method referred to as "content marketing." Plus, there is no labor required from you, or your team, in this article strategy, if you hire me to do this content crafting.
   
   

   ARTICLE CONTENT TRENDS

“Our analysis of 11.8 million Google search results found that long-form content (over 3,000 words) gets an average of 77.2% more backlinks than short articles. Backlinks are a critical factor for both domain authority (reputation) and search rankings.”
Source: Backlinko

“Our annual survey of over 1,000 bloggers shows that longer posts [articles], over 3,000 words are 74% more likely to report ‘strong results’ from their content efforts, including organic traffic and audience trust.”
Source: Orbit Media Studios

“In a study of 3 million pages, we found that pages ranking in the top 10 search results have, on average, content that is 20-30% longer than pages ranking in positions 20-30. Comprehensive content that fully addresses a topic is strongly correlated with higher visibility.”
Source: Ahrefs

“HubSpot’s own data reveals that long-form pillar pages (3,000+ words) generate 9x more leads than short-form content. These comprehensive resources establish the business as a subject-matter expert, building credibility that drives both search traffic and conversions.”
Source: HubSpot

“After analyzing over 700,000 articles, SEMrush found that long-reads (over 2,500 words) get 3.5x more backlinks and 3.8x more shares than articles of average length (901-1200 words). This amplified engagement directly boosts a site’s authority and organic reach.”
Source: SEMrush

SUMMARY

The article strategy I have proposed provides long term and short benefits to your business.

1. Expanding your website authority and backlinks which are fundamental currency of online business reputations, along with being a top Google ranking factor.
2. Deepens your search performance evidenced by multiple studies, above, which correlate higher word counts with higher average search rankings, as Google seeks to reward comprehensive, valuable content.
3. Enhanced lead generation, which is more than just improving website visitor traffic, long-form content is proven to be more effective at converting informed readers into leads, directly impacting your business bottom line.

When you have time, let me know what questions. Are you clear about the article theme(s) to boost your website? Do you understand the optimal techniques for placing that content on your website?

One easy method to find out where your website stands is an SEO audit. This written report provides comprehensive measurements and is your road map to build content that improves organic search results on your business.