• Google accounted for nearly 40% of all U.S. digital ad spending in 2019. Facebook’s share was about 8%. (eMarketer)

• Lead generation (cited by 61% of corporate marketers) and Web site traffic (57%) are the top SEO objectives for marketers at enterprise companies in 2015. 54% want to improve traffic conversion rates. Just 24% cited attributing sales and revenue to SEO as a top goal. (MediaPost)

• Organic search drives 51% of all visitors to business-to-business and business-to-consumer Web sites, whereas paid-search drives 10% and social 5%. (MediaPost)

• Having video on the landing page of your site makes it 53% more likely to show up on page 1 of Google. (41 Stories)

• A URL’s number of Google +1s is more highly correlated with search rankings than any other factor. (Ber|Art)

• 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot, 2017) (Source: https://www.hubspot.com/marketing-statistics)

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• 50% of search queries are four words or longer. (WordStream, 2016) (Source: https://www.hubspot.com/marketing-statistics)

• 72% of marketers say relevant content creation was the most effective SEO tactic. (Ascend2, 2015) (Source: https://www.hubspot.com/marketing-statistics)

• Google accounted for 91% of US site visits produced by mobile search in Q3 2017 (Merkle, Digital Marketing Report Q3 2017)

• 254/500 Small-medium businesses only have a basic understanding of SEO (Higher visibility, 2017)

• 50% of page-1 Google results are now HTTPS (Moz, 2017)

• According to retailers, most customers, about 82 percent, conduct research online — Forbes

• 43% of mobile voice search users do so because they say it is quicker than going on a website or using an app. (Statista, 2015)

• 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot, 2017)

• 50% of search queries are four words or longer. (WordStream, 2016)

• 72% of marketers say relevant content creation was the most effective SEO tactic. (Ascend2, 2015)

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• Google accounted for 91% of US site visits produced by mobile search in Q3 2017 (Merkle, Digital Marketing Report Q3 2017)

• 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. (Source: Ambassador)

• 63% of customers actually expect companies to offer customer service via their social media channels, and 90% of social media users have already used social media as a way to communicate with a brand or business. (Source: Smart Insights).

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• 80% of companies online are under the impression that they deliver exceptional social media customer service, while only 8% of their customers say that they agree. (Source: Smart Insights)

• The active number of global mobile social media users is 3.3 billion global equaling 42% penetration (Source: Statista). Nearly 1 million people used mobile social media for the first time each day in 2018 (Source: We Are Social).

• Users spend on average 69% of their media time on smartphones (Source: comScore).

• 96% of the people that discuss brands online do not follow those brands’ owned profiles. (Source: Brandwatch)

• Radium One estimates that 84% of sharing of content is happening outside of social networks, on channels like email, instant messenger and SMS (Source: RadiumOne)

• Visual content is more than 40 times more likely to get shared on social media than other types of content. (Source: HubSpot)

• Google estimates that the Internet now contains roughly five million terabytes of data – but the search giant has indexed only 0.04% of it all. (The Wonder of Tech)

• Integrating PPC and organic SEO efforts results on average in a 25% increase in clicks and a 27% increase in profits over isolated or disconnected efforts. (Digital Marketing Philippines)

• Google’s advertising revenue is larger than that of the entire U.S. print industry. (The Wonder of Tech)

• 30% of companies outsource their paid search advertising, and 28% do so for display advertising. (MediaPost)

• Total internet advertising spending is growing 16% per year. Mobile accounts for 11% of the total. (TechCrunch)

• 61% of CMOs say search engines are an effective marketing channel. (AdWeek)

• Nearly half of digital marketing budgets are spent on search, with 31% on paid search and 18% on SEO. (MarketingProfs)

• In PPC search ads, 86% of all ad impressions accrue to the top four spots. (ClickZ)

• Overall, U.S. marketers will spend more than $103 billion on search, display, social media, and email marketing by 2019 — growing at a 12% compound annual growth rate (CAGR) — but search will remain the largest share of interactive spend. (MediaPost)

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